Meet the client
An India-based ride-hailing company is changing the way people travel. They provide safe and affordable rides with options like Bike Taxi, Auto, and Cars.
Their focus is on safety with 24/7 support and a Door-to-Door Safety Standard for every journey.
The company was facing several issues in running the taxi business and were looking for a reliable solution that can help them overcome them.
They found us on the internet and here they are now.
Challenges:
The India-based ride hailing company faced four key challenges that hampered their growth and efficiency.
1. Outdated ride-hailing platform
The company used an outdated system that did not meet modern user expectations.
Passengers found the app difficult to navigate which lead to frustration and fewer bookings.
Drivers were also facing problem in managing their rides effectively. This caused delays and inefficiencies.
The lack of an intuitive platform created a poor user experience for both passengers and drivers.
2. Driver retention issues
The company struggled to retain skilled drivers in a highly competitive market. Without a system to reward high-performing drivers, many drivers left for competitors offering better incentives.
This created challenges for the company to maintain and offer quality service to the passengers and grow the driver network.
3. Limited payment options
Passengers were often complaining about the lack of convenient payment methods.
The existing software client had did not support popular gateways like credit cards, UPI, or wallets. This was resulting in canceled bookings.
This lack of secure and flexible payment options negatively impacted the customer experience.
4. No real-time updates or tracking
Client’s existing system was lacking with the capabilities of real-time ride tracking and notification.
While booking the ride, passengers could not see the driver’s live location. This was leading to uncertainty and a lack of trust.
Furthermore, it became a major drawback, especially when competing with established ride-hailing platforms offering these features.
Solutions
Each challenge was addressed with tailored ride hailing solutions that transformed the company’s operations and customer experience.
Let’s have a look at how we helped our indian client.
1. Modern ride-hailing platform
Yelowsoft provided a smart and reliable ride-hailing solution tailored to the company’s needs.
We helped them build a whole new passenger app with their company name using the white label technology.
The passenger app is designed to help our client offer a seamless booking experience with an intuitive interface.
On the other hand, we also developed a driver app and helped them launch on app and play stores.
Drivers can now manage their task and navigate through the route easily. These enhancements improved the usability for our client, drivers,a nd the passengers which has resulted in the more bookings.
2. Driver incentive program
To tackle driver retention issues, Yelowsoft implemented a performance-based incentive program in the ride hailing platform.
Drivers are not been rewarded for completing more rides. This also is resulting in maintaining high customer ratings.
This unique functionality in the ride hailing app is helping our client keep drivers motivated and use their platform.
It is also ensuring a consistent service quality and scalabillity.
3. Integration of flexible payment options
Yelowsoft integrated multiple payment gateways into the platform. This integration has empowered our client to offer multiple payment options to their passengers.
Passengers can now choose their preferred payment options like credit cards, UPI, digital wallets, and more.
This flexibility in the ride hailing system has reduced booking cancellations and boosted passenger trust in the platform.
4. Real-time tracking and notifications
The solution included live tracking and real-time notification features. Passengers could see their driver’s location and receive updates about ride status.
This feature built transparency and enhanced customer satisfaction by offering a reliable and predictable experience.
Results that will surprise you
Yelowsoft’s custom ride hailing solutions helped the india-based ride-hailing company achieve significant results:
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Daily ride bookings increased by 50%, thanks to the user-friendly apps.
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Driver retention improved by 40% after launching the incentive program.
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Customer satisfaction scores grew by 35%, driven by enhanced payment flexibility and real-time updates.
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Ride cancellations dropped by 30%, as passengers trusted the platform more.
What our client did to get these results?
The india-based ride hailing company actively identified their weakness and recalled their goal of providing an unforgettable ride experience to their passengers while becoming a brand like Uber.
Here is what they did to get these surprising results:
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Adopted a whole new branded passenger and driver apps for a seamless experience.
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Launched the incentive program to attract and retain quality drivers.
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Integrated secure and flexible payment methods for passenger convenience.
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Used live tracking features to offer real-time updates and transparency to passengers.
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Lastly, these all was possible with Yelowsoft. Hence, the client partnered with us to get all these results.
