Meet the client
Bookmi started in France in 2015 and quickly became popular for premium rides like airport transfers and business trips.
As they expanded to more countries, they faced challenges with payments, dispatching, and managing operations.
With Yelowsoft’s help, they solved these issues and saw a 50% increase in bookings, happier customers, and smoother operations.
Challenges
Bookmi encountered four major challenges that affected their growth:
1. No Online Payments: The client was dependent on cash as there was no driver and passenger app. Both were facing the problem of making and accepting the payments online.
For drivers, the lack of efficient payment systems meant delayed payments and inconsistent cash flow. This outdated system was a major bottleneck.
2. Manual Invoicing: Managing invoices manually was a constant struggle. Bookmi had to juggle complex billing models for corporate and non-corporate clients. This led to frequent errors and time-consuming corrections.
- a. Lack of Business Insights: Without a centralized data system, Bookmi couldn't track ride trends, analyze driver performance, or identify opportunities for improvement. Critical business decisions were made blindly.
3. Manual Dispatching: Dispatching rides was chaotic and inefficient. Delays in assigning drivers led to poor customer experiences that were hindering growth.
Solutions
Yelowsoft implemented a custom ride-hailing solution tailored to Bookmi’s needs. Here’s how we solved their problems:
1. Passenger & driver app with integrated online payments: We helped Bookmi to launch its own branded passenger and driver app with the inbuilt wallet facility. Moreover, our team integrated a secure and scalable payment gateway to enable smooth and cashless transactions for passengers.
These apps are designed to help Bookmi handle high transaction volumes without any disruptions while ensuring a frictionless user experience.
2. Automated invoicing: To eliminate the errors and inefficiencies of manual invoicing, we implemented a dynamic billing engine in the ride hailing software.
This tool in the ride hailing solution automated various billing models that include advance payments, ride-based billing, and driver commissions.
The solution not only improved accuracy but also freed up time for Bookmi’s management to focus on strategic growth.
3. Business insights with analytics: With the feature-rich ride hailing app development, Yelowsoft deployed an advanced analytics dashboard that provides real-time data on ride bookings, customer trends, and driver performance.
This data-driven approach empowered Bookmi to identify growth opportunities, optimize operations, and improve customer satisfaction.
4. Custom pricing feature: We introduced a custom pricing option in the admin panel of the taxi booking software.This feature is now allowing Bookmi to set tailored prices for selected rides.
This flexibility enabled the company to offer premium pricing models for high-demand routes or exclusive services, boosting profitability.
5. Dispatcher app development: To streamline booking processes, we developed a user-friendly dispatcher app. This tool allowed Bookmi’s partners—such as restaurants, airports, and shopping malls to book rides directly for their customers.
By simplifying the booking process, the app strengthened partnerships and improved service delivery.
Results achieved
After adopting Yelowsoft’s ride-hailing software, Bookmi saw remarkable improvements like:
-
50% increase in ride bookings: Online payments and fast dispatching made ride reservations easier.
-
88% happier passengers: Smooth booking processes and cashless options enhanced customer satisfaction.
-
40% fewer ride cancellations: Real-time updates improved communication and reduced cancellations.
-
30% lower operational costs: Automated processes reduce manual tasks and errors.
-
Stronger business partnerships: The dispatcher app facilitated seamless ride bookings for partner locations.
How did Bookmi achieve these results?
Bookmi used Yelowsoft’s ride-hailing solution strategically to achieve success:
1. Adopted the dispatcher app: Kiosks were set up at partner locations to enable instant ride bookings.
2. Implemented custom pricing: Special pricing models were created for corporate clients and premium services.
3. Automated processes: Invoicing and driver payment systems were fully automated. This saved time and reduced errors.
4. Leveraged data analytics: Reports were used to make informed decisions aiming to improve efficiency and customer experience.
5. Trained staff and drivers: Bookmi ensured that the entire team was trained to maximize the potential of the new ride-hailing software.
6. Expanded partner network: With the dispatcher app, Bookmi partnered with more businesses to gain access to new customers.
